3 years ago
Monday, May 11, 2009
To Fedex: Be afraid. Be very afraid...
One of the coolest things about design is that it isn't limited to just one surface. Some of my favorite designs are ones that make their way into every day life. Take Facestape for example. It's really clever, and it addresses the issue of boring, plain brown boxes that we're forced into mailing to family and friends. I'm definitely going to keep this kind of design in mind when I'm working because it makes your brand multi-faceted. Plus, it's cool to think that your design is not only reaching thousands of people, but it's allowing them to interact with it and express their creativity as well.