Monday, June 1, 2009

Packaging is fun again!

I'm such a sucker for cool packaging. My family says I'm the pack rat, because I have more mint tins, cardboard sleeves and plastic containers than Costco. If it catches my eye I'll get it to keep for inspiration. These are a few examples of designs that won Pentawards. Pentawards are given out for worldwide packaging design. I know it might be cliche, but I love it when the packaging represents the use of the product like the detergent does. I also really liked the champagne bottle. It made something ordinary into something extraordinary just by flipping the bottle upside down and inverting the type. It gives the bottle's appearance a whole new shape. Check out the rest of the winners here.

"Humor is harder to do than sex. Well, not physically..."

I love ads that make me laugh. It not only engages you as the viewer, but it's also a great way to spread the word about whatever product you're selling. I know I'm more likely to tell my friends about the new hilarious commercial or ad I saw than one that's dull and boring. This ad is also a good example of good Photoshopping. Sometimes you see an ad that is clearly Photoshopped and it looks so fake it's hard for you to get beyond that. In this example it fits because it merely exaggerates the point of the ad. You have to see this full size to get the full effect lol