I'm such a sucker for cool packaging. My family says I'm the pack rat, because I have more mint tins, cardboard sleeves and plastic containers than Costco. If it catches my eye I'll get it to keep for inspiration. These are a few examples of designs that won Pentawards. Pentawards are given out for worldwide packaging design. I know it might be cliche, but I love it when the packaging represents the use of the product like the detergent does. I also really liked the champagne bottle. It made something ordinary into something extraordinary just by flipping the bottle upside down and inverting the type. It gives the bottle's appearance a whole new shape. Check out the rest of the winners here.
5 years ago