I love when ads have great imagery, just like these ads for Vanish do. Not only do they use a lot of white space to emphasize the size of the food stain, but they also add the elements of utensils to go with their headline, "If you don't eat it up, Vanish will." The only aspect of the ad that doesn't work for me is that I find the imagery so cute that I don't know if I'd want to use Vanish for fear of losing the little utensils lol. I think this ad is effective in that the imagery is bold, yet subtle enough that it forces you to really look at it.
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