Tuesday, May 19, 2009

A baby can sell anything...including jail

This is an ad that I found that I thought was really interesting. At first I saw the thumbnail of the baby and I was like "Aww, how adorable!" Then I saw the tattoo on his neck and was like "What the..." After reading the tagline and copy I got what the ad was for, but I didn't need to read it to get the impact. We often see babies used to sell things from the obvious, like diapers, to the less obvious, like shares for E*trade. I think an ad is super successful if it has an image that is so powerful it makes you want to read the copy.

1 comment:

  1. I am really touched by the photograph of the baby. I feel it make a statement that get outsiders attention. People who may not live the life of crime they are able to see criminals hurt more than themselves even young children who are forgotten. Thanks for show the picture.