4 years ago
Tuesday, May 19, 2009
A baby can sell anything...including jail
This is an ad that I found that I thought was really interesting. At first I saw the thumbnail of the baby and I was like "Aww, how adorable!" Then I saw the tattoo on his neck and was like "What the..." After reading the tagline and copy I got what the ad was for, but I didn't need to read it to get the impact. We often see babies used to sell things from the obvious, like diapers, to the less obvious, like shares for E*trade. I think an ad is super successful if it has an image that is so powerful it makes you want to read the copy.