I love ads that not only advertise an object, but also the capabilities of that object. This ad is for Makita drills. It's advertising how precise the drill is by using it to drill holes that make up the image itself. Over 20,000 holes were drilled into a white wall, with careful calculations to ensure the proper illusion of tints and tones. Tedious? Yes. Awesome? Absolutely.
Gabriel Moreno is a Madrid based Illustrator. I came across these images and was blown away. I'm a fan of illustrations, and Moreno's work is no exception. I love the detail and organic nature of his work. This image is one of several new works that was exhibited in his “More than Illustration” solo show last month. He gave himself 5 months to focus on this exhibition so he could figure out every minute detail of each piece. Check out more pieces from the show here.
Ahh the business card. What was once so plain and boring that you never looked at it after someone gave it to you has taken on a life of its own. I think it's awesome that designers have realized that it doesn't matter what size a piece is, it's all about the impact it makes on the viewer. These cards are playful, but they don't lose their main purpose: informing someone of their services. These are just a few of the awesome designs I found, and the rest can be found here
Here's a really cool ad I found online. Even though it looks like it's advertising Coops Paints, it's actually for Nationwide Insurance. It's super creative, and I love how it literally spills off the signs and onto the pavement and cars. It's not just the scale that makes an impact, but also the concept and how it was executed. I would love to see an ad like this in real life.
These containers won the Mobius 2008 Best of Show awards for Package Design. Designed by German artist Kolle Rebbe Werbeagentur, they hold different kinds of cooking oil. I'm a sucker for anything in a cool container, so I would definitely sign up for cooking lessons just so I could buy these. I love how creative the designers were in packaging something that people might use regularly in a way that would make it interesting to just have lying around on the counter. I think it's important to not get stuck when designing and think outside the box (or in this case the can).
This is an advertisement I found on the Graphis website. It's a 2009 winner for Advertising for Public Services created for the Dietitians of Canada. I love when designs have double meanings, so this ad definitely caught my eye. It's actually donuts lined up to look like a cigarette; brilliant. I also like the touch of the nutrition facts at the bottom. This ad shows that simplicity can be super effective and creative. Next time you go to Yum Yum think of the surgeon general.
