Monday, June 1, 2009

Packaging is fun again!

I'm such a sucker for cool packaging. My family says I'm the pack rat, because I have more mint tins, cardboard sleeves and plastic containers than Costco. If it catches my eye I'll get it to keep for inspiration. These are a few examples of designs that won Pentawards. Pentawards are given out for worldwide packaging design. I know it might be cliche, but I love it when the packaging represents the use of the product like the detergent does. I also really liked the champagne bottle. It made something ordinary into something extraordinary just by flipping the bottle upside down and inverting the type. It gives the bottle's appearance a whole new shape. Check out the rest of the winners here.


  1. I am in awe with packaging also when I think there was a time when society could careless about packaging. The packing was dull boring paper bag paper looking like home grown gardens If the packaging was still dull going to the grocery store would be a dull movement.

  2. I think it’s great when a company or store cares about the way they’re perceived. I think our families could share notes on us, my sister and mom are always calling my stuff junk because I collect so many things, many of which are packaging. I tell them, “It’s not junk, it’s art”. I especially like it when you go to a store and they package what you bought nicely. In Europe, for example, they wrap your merchandise in pretty paper. It really makes you feel special.

  3. Wow that is pretty neat how it is in a shape of a washing machine. If I saw that packaging in a store I would definitely buy it just so i could keep the packaging. So I guess you can say that is successful packaging.